Manager - Data Analytics

Job Summary

The Data Analytics and Insights Team is a core part of Optimum Media. Our team incorporates data engineering, data analysis, and business insights into a singular group. We are the data specialists that ensure the highest operational efficiency of reporting, analytics, and insights within the organization. The Data Analytics Manager is responsible for leading a team to provide custom analytics for various clients of Optimum Media. This includes multi-screen reporting, campaign attribution and audience behavior analyses, requiring data querying and problem-solving skills to mine for insights across numerous TV & Digital data sources.

Responsibilities

•    Work closely with the Director of Data Analytics to lead projects and allocate resources to meet timelines for deliverables.
•    Drive innovation within the team by applying creative technical approaches to ensure quality and leading-edge reporting and analytics.
•    Understand the business objectives of Optimum Media clients, mining data and ultimately analyzing, reporting and presenting those findings with actionable insights.
•    Access raw data via SQL/Python and then aggregate to summarize results for use by Insight analysts and ultimately the clients.
•    Articulate often complex technical matters in a clear and concise manner as a subject matter expert in this client facing role.
•    Mentor and develop the skills of Analysts on the team to enhance their career development and build flexibility within the team when managing project workloads.
•    Analyze and recommend areas for additional analysis and develop automated processes as necessary.

Qualifications

•    Bachelor's/Master's Degree in Computer Science/Information Science/ Business Analytics or related field or equivalent job experience (Graduate degree in related field preferred)
•    Minimum 7-10 years' experience in leading data analytics projects and building data solutions
•    Minimum 4 years of management experience, with the ability to train and lead a team
•    Strong SQL programming skills, data structure in relational databases, data manipulation and transformation knowledge required
•    Fluency with Python preferred
•    Experience working with large datasets and cloud-based enterprise data warehouse (experience with RedShift/Google Big Query/Databricks preferred)
•    Exceptional data, analytics, and quantitative acumen with understanding of tools like multi-touch attribution, data management platforms, customer segmentation, and/or similar experience such as predictive analytics
•    Collaborate with Sales & Business Insights teams to define metrics, extract actionable insights and ensure timely delivery of reports and dashboards
•    Lead development & automation of scalable tools, templates, and dashboards (using BI tools like Domo, Tableau, or similar)
•    Comfortable communicating with audience members across all management levels internally and externally
•    Team oriented and collaborative approach with a demonstrated aptitude and willingness to learn new methods and tools
•    Previous background in media analytics and TV content research strongly preferred